As a seasoned, well-experienced event planner, Kendra wanted to branch out her services to include workflow automation for other wedding pros. As her services changed, she was looking for a revamp for her branding to communicate her bright personality and approach to wedding planning and business. To properly convey the Confetti & Co. rebrand into visuals, we did a strategy workshop first to establish the direction before then going into creative direction and brand identity design.
Bright, playful, but professional brand identity rooted in brand strategy. We wanted the branding to be bold, colourful and modern, while still maintaining professionalism and a sense of reassurance. Inspiration was drawn from places such as Palm Springs and more modern shapes seen in contemporary design.
The strategy session allowed us to find the business's core values and translate that into visuals through brand design. The goal was to convey the Confetti & Co. personality, which was discovered through an intensive brand strategy process (workshop and road map). We wanted to target her ideal client who is also a fun, friendly personality and is looking for support in her business or wedding from a like-minded person.
Photo credits: Cloud 9 Photos