Kellie has been in the cake industry for 10+ years in Ontario. When she started her business, her daughter lovingly designed her logo. As Kellie grew her business, she began to shift her target audience towards a more sophisticated, elegant wedding clientele, and knew it was time for an upgrade to her branding to match her new ideal client. We focused her branding on her specialty: handmade sugar flowers, and her industry of cake design.
Focusing on the handcrafted nature of Kellie's work (and specifically her magnificent looks-like-the-real-thing sugar flowers), we went in an artistic, romantic direction. This was to not only attract her ideal client, but to portray the value of the incredible work Kellie does with her cakes. Artistry through baking.