project brief

Kristin Mastoras is the owner of successful  businesses such as Miss Design Berry, Kiki and Max, and has begun sharing her expertise through her coaching business Kristin Mastoras: Coach for Creatives. Kristin had originally DIYed her brand, and was ready to level up with professional branding that spoke to her ideal client: a modern, product-based creative with a fun, playful aesthetic and energy. 

creative direction

To appeal to a woman-dominated creative industry, I created a brand that is fun, joyful, and bold. Since the ideal client's aesthetic leans more bohemian, there are boho elements sprinkled without, with a primary focus on shapes and strong typography. A carefully curated colour palette lends to the summer, Californian vibe.

FUN / bohemian / summer / joyful / creative

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Brand Photos by Vicki Bartel Photography